It’s hard to truly define the rural lifestyler. Is it a hobby farmer who has moved out to the country to get away from it all? Or perhaps it’s the successful small town businessman who prefers the tempo and pace of his hometown community? Is it the farmer and his family who nourish the land for a living? Or is it the successful corporate executive who commutes daily to work at a great distance so he can return to his edge city abode for tranquility?
Well, it’s all of them.
We define the rural lifestyler by the land he or she owns. The preferred definition of the Rural lifestyler is a landowner of three (3) or more acres of land. This group is also known as Large Property Owners (LPO).
Is this a significant number of people?
Rural Lifestyles a Large Market
- 27,052,940 households
- 69,126,313 est. rural lifestyle population
- 51,600,097 18+ population
- More than 1 in 4 HH in the US are not in a city or town.
For these important consumers, their property determines their interests, hobbies and how they use their disposable income. They may grow crops, raise livestock or just escape to the wilderness for entertainment. They are the key buyers of power equipment and index extremely high in a number of consumer purchasing categories.
And they spend money.
- Over 90% of them own a pick up or SUV.
- Nearly 1/3 of them own an ATV or MUV.
The challenge has been how to reach these important consumers who have not been as hard hit by the economic downturn due to the rural energy boom as well as commodity prices and ethanol usage increases.
We have helped numerous clients reach this lifestyler
Click here to see how we helped Ram Trucks
or a bit on our launch for HONDA’S BIG RED
Radio Medium of Choice
- 87% of Rural Lifestlyers can name the radio stations they listen to.*
- 45 million 18+ rural lifestyle (88%) adults are frequent radio listeners.*
More on marketing to Rural Lifestyler.
Recently we put together a program for Ram Trucks that included a custom web page and on air promotions of safe hunting tips aimed at the rural lifestyler.
Some times we will go so far as to create an ad and jingle for a client as you can hear here.
*NAFB- Rural Lifestlyer survey