In 1906, William Fitz Donovan searched for the perfect name to describe his savory new coffee. Since a red diamond is a jewel that’s unsurpassed in quality, it was this name and standard he chose to follow.
100 years later the company he founded celebrated. Their challenge was to let their consumers know they were 100 plus get special considerations and move product through retailers including Wal Mart. Their solution was a StateNets Vendor Retailer Radio Network.
A custom network of stations surrounding target retail locations such as Wal Mart in key distribution states.
The Centennial went off with renewed commitments from retailers as well as pleased customer base. To this day, Red Diamond remains a marketer using StateNets custom retailer networks.
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