2008 was a historic election. Barrack Obama’s rise from obscurity to President in a less than 24 months was a remarkable feat of ground organization, consistent brand message (remember Hope?) and tactical marketing.
One of the key components of the advertising plan was the need to engage rural America in a conversation on values while emphasizing regional differences. The Obama campaign made extensive use of StateNets geo targeting by state and the ability to target messages with a quick overnight turnaround.
StateNets was able to deliver the Obama team’s message to 100′s of rural radio stations and change the message accordingly for most effectiveness. The campaign made best use of ability to run separate copy across state boundaries while maximizing effectiveness by only running message in battleground states.
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