Honda Powersports had spent years developing a MultiUse Vehicle (MUV) called Big Red. The products main functionality is its safety, handling and work capcity for rural lifestylers.
Honda choose StateNets as a key media ingredient to their new product launch. By placing advertisng in programs and markets with high indexing rural lifestylers, Honda achieved maximum effectiveness with their campaign.
They had some key new features and benefits to explain with the product to off road enthusiasts so they also executed a number of Audio News Releases that aired on over 650 small market radio stations in key target geographies.
Here’s some samples: