As a premier national advertiser, GEICO has amused and motivated consumers to action on a national level but there are times when their policy numbers in a state or region have been below their goal. That’s where StateNets has stepped in.
We worked with GEICO in targeting those key states where competition or market variables have provided them with opportunities. We have helped them capitalize on their strengths. In addition, they have taken the relationship a step further and we developed a custom vignette series they can own. “GEICO’s 15 Minutes to Save the Earth.” Call it product placement. (A sample of the program can be found on this page.)
For GEICO, StateNets has provided regional emphasis and effectiveness to a national campaign.